Saturday, April 2, 2011

Letter to Ingles: A Customer's Plea for Bulk

The WallImage by bcmom via Flickr
Dear Sir or Ma'am,

Hi! My name is Joy Beshears and I'm a customer of Ingles in Elkin, NC. Although, I do spread my shopping out among all of the stores in the area, both Food Lions, Wal-Mart, IGA, and even Yadkin Valley General: the only bulk store in the area. Here is my request...I'm going to actually beg you to carry some bulk food I items.

And by bulk I don't mean huge cans of green beans or 50lb bags of rice. I'm talking about bins of loose grains and snacks and the like that one could purchase in the amount they wish: a handful of nuts, a cup of oatmeal, or 4 pounds of pasta. This would enable me to purchase things I want without all of the excessive and wasteful packaging. Frankly, I don't want to pay for packaging. I know that Elkin may not seem the best market for it, but perhaps you could take a serious look at the possibility.

My family has been moving toward a zero waste lifestyle and it is virtually impossible to accomplish that in this area. Even the bulk store I mentioned above will not measure things out into my container for me. Our goal as a family is to not fill landfills with unnecessary waste. When every single item one must purchase is packaged at least partly in plastic, this goal is almost unattainable.

Supply is generated by demand, and when we purchase something over packaged, we send the message that we want more of that item. But consider for a moment that your consumers--including me--may not mean to send that exact message to you, but rather these packaged items are our only option. I urge you to consider becoming the only supplier of natural healthy bulk items in the area. Seriously, I have to drive an hour to buy out of bulk bins. If you do this then I would certainly become a loyal (and monogamous) customer of Ingles. And I'd be willing to bet that I'm not alone.

So, please consider this...bring it up at your next meeting. Should you need a voice from your customer field, I'd be more than happy to attend any meeting or write any letter.

Joy Beshears
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  1. Hi Joy...unfortunately that is a smaller store so I doubt they have room but I will pass it on!

  2. Hi Ingles Dietitian! Small store, yes. But I have BIG BIG HOPES! :) I think they do have room, maybe not for a whole shebang but for some. Ooooh! Fingers are crossed. I did send this letter to corporate but please do pass it on. Many thanks!